6.90 MB of Guts!
I still can’t get over the fact that we publically exposed our guts to create a folder antonymous with our personalities. One could have never imagined health food, Swati and Chatty in the company of an almost final concept note, pic references from Google and logo options in a folder residing in my C: drive. One look at Swati and you would term her pleasantly plump (diet diplomacy served here). And the less said about Chatty, the better… she weighs less, thinks less about discipline of any kind (and mind) and selectively suffers from short sightedness towards healthy living.
Start-up problems for starters
For starters when we talked “Why health food?”, Swati stalked my mailbox with links, mails and information on healthy living, healthy food, healthy alternatives and food blogs… believe me, Latin and Greek seemed like a cakewalk. Speaking of which, she taught me how cakes could be made with healthy alternatives and still taste too good to be true. Maya’s birthday cupcakes — a health freak’s dream come true — are still fresh in my memory, egging me on for the healthy, fresh food we are planning to plate up. Swati has acquired more knowledge about health food preparation than the portions of junk food I can digest. My loved ones who hate my consumption vices will vouch for my gluttony. Fortunately, my long sightedness to see merit in the venture and my personal cause to start living healthy left me with less health information indigestion.
Got to eat what you dish out!
To conceptualise the brand, brand name, logo and its imagery was the ultimate invention test. Thesaurus, dictionary, competitive sites, Travel &Living channel… you name it and I was there attempting to attain creative enlightenment. Nothing attained, nothing gained! My creative cuisine landed in an alien planet taking the road never travelled and with no ray of light at the end of the tunnel. I’ve realised, when you are a self-appointed client for your brand, you are your worst enemy. Kept telling myself, ‘Gotta eat what you dish out’. Hmm...
Bunk + Junk =
We’ve right clicked to rename the folder.
Bunk the Junk
Finally I reached the finish line… for now. Whew! A name that speaks what we make, what makes us and the health style we endorse. We gave each other a standing applause! Ha ha…
Teen log aur 3.5 logosAfter the appetising celebrations it was time to design the logo. My excitement was similar to that of Ronald’s… who diligently greeted me with the largest pack of French fries and cola. Yippee! I can’t wait to see portions of my logo options and finalise a design with my little morsels of changes. My enthusiasm was eaten up by the time I finished my pack of fries.
3 designers, 3 and a half logos designs. My laptop is craving for abtjfinal_approved.jpg file. Like our brand name, Swati and I are graciously junking the options in my inbox. With no offense meant to the teen log, we are awaiting the ‘hatted’ logo to descend on us. (Thank God for Master Chef; my food slang has improved).
Work is Progression
The logo is Work in Progress, but we’re ready to serve the health evolved, respect-your-body-and- nourish-your-soul tribe with a smorgasbord of soups, salads, and health cereals, breads, burgers, muffins, cakes, cookies, fruit preserves, dips, wraps, roasted nuts and other munchies.
Post her recent qualification from IHM-Summer Bakery Course, Swati is a charged-up chef. She continues to sneak in healthy ingredients even in 100% unhealthy food concentrates with a vengeance. As her sous-chef, I try to keep pace with her and make sure there is something to write to (to every) home about.
At the cost of sounding pompous, you have to give it to us… our resolve to aim high is akin to our appetising, high resolution food images in the ‘Bunk the Junk’ folder.
Sales pitch
Time I bunk the sweet something’s and get straight to my sales pitch. It’s time for you to explore our health food platter by getting in touch with us to place your order. Start wearing a healthy halo before the junk wears you out.
swati@bunkthejunk.com
gchatty@bunkthejunk.com
Bon appétit!
I still can’t get over the fact that we publically exposed our guts to create a folder antonymous with our personalities. One could have never imagined health food, Swati and Chatty in the company of an almost final concept note, pic references from Google and logo options in a folder residing in my C: drive. One look at Swati and you would term her pleasantly plump (diet diplomacy served here). And the less said about Chatty, the better… she weighs less, thinks less about discipline of any kind (and mind) and selectively suffers from short sightedness towards healthy living.
Start-up problems for starters
For starters when we talked “Why health food?”, Swati stalked my mailbox with links, mails and information on healthy living, healthy food, healthy alternatives and food blogs… believe me, Latin and Greek seemed like a cakewalk. Speaking of which, she taught me how cakes could be made with healthy alternatives and still taste too good to be true. Maya’s birthday cupcakes — a health freak’s dream come true — are still fresh in my memory, egging me on for the healthy, fresh food we are planning to plate up. Swati has acquired more knowledge about health food preparation than the portions of junk food I can digest. My loved ones who hate my consumption vices will vouch for my gluttony. Fortunately, my long sightedness to see merit in the venture and my personal cause to start living healthy left me with less health information indigestion.
Got to eat what you dish out!
To conceptualise the brand, brand name, logo and its imagery was the ultimate invention test. Thesaurus, dictionary, competitive sites, Travel &Living channel… you name it and I was there attempting to attain creative enlightenment. Nothing attained, nothing gained! My creative cuisine landed in an alien planet taking the road never travelled and with no ray of light at the end of the tunnel. I’ve realised, when you are a self-appointed client for your brand, you are your worst enemy. Kept telling myself, ‘Gotta eat what you dish out’. Hmm...
Cuisine meets character.
I’m now slowly getting
close to the tunnel and the ray. Swati and I are self-designated devil’s
advocates with insight garnished with a halo. Swati loves to ‘bunk’ short-cuts
to take the long road ahead in life and I love ‘junk’ — junk food and the
thought of living a junkie’s life. All of the above sparked a fire and fiery
ideas in my belly and I quickly extinguished external creative inspirations.
Cliché… two negatives (bunk and junk) make a positive and that feels like flood
lights ignited in an idea bulb.Bunk + Junk =
We’ve right clicked to rename the folder.
Bunk the Junk
Finally I reached the finish line… for now. Whew! A name that speaks what we make, what makes us and the health style we endorse. We gave each other a standing applause! Ha ha…
Teen log aur 3.5 logosAfter the appetising celebrations it was time to design the logo. My excitement was similar to that of Ronald’s… who diligently greeted me with the largest pack of French fries and cola. Yippee! I can’t wait to see portions of my logo options and finalise a design with my little morsels of changes. My enthusiasm was eaten up by the time I finished my pack of fries.
3 designers, 3 and a half logos designs. My laptop is craving for abtjfinal_approved.jpg file. Like our brand name, Swati and I are graciously junking the options in my inbox. With no offense meant to the teen log, we are awaiting the ‘hatted’ logo to descend on us. (Thank God for Master Chef; my food slang has improved).
Work is Progression
The logo is Work in Progress, but we’re ready to serve the health evolved, respect-your-body-and- nourish-your-soul tribe with a smorgasbord of soups, salads, and health cereals, breads, burgers, muffins, cakes, cookies, fruit preserves, dips, wraps, roasted nuts and other munchies.
Post her recent qualification from IHM-Summer Bakery Course, Swati is a charged-up chef. She continues to sneak in healthy ingredients even in 100% unhealthy food concentrates with a vengeance. As her sous-chef, I try to keep pace with her and make sure there is something to write to (to every) home about.
At the cost of sounding pompous, you have to give it to us… our resolve to aim high is akin to our appetising, high resolution food images in the ‘Bunk the Junk’ folder.
Sales pitch
Time I bunk the sweet something’s and get straight to my sales pitch. It’s time for you to explore our health food platter by getting in touch with us to place your order. Start wearing a healthy halo before the junk wears you out.
swati@bunkthejunk.com
gchatty@bunkthejunk.com
